Why do you NEED to create Social Media Content? - Episode 35
Welcome back to another episode of SMM - I hope you have had an amazing week!
No messing about for this one, today we are talking about:
Why you must start creating social media content!
Many people believe that to benefit from social media, you have to become an ‘influencer’. This is absolutely rubbish. The number of small, medium, and large businesses thriving because of social media is incredible!
Without social media, PintSizedHumour wouldn’t even exist - that’s for sure.
The ability to be anywhere in the world and talk about your business, product, or literally anything else, is truly incredible. All you need is a mobile phone and an internet connection, and you’re away!
So, let’s talk about exactly why you should be doing this 👇
Build Authority in Your Space
People trust those they see, regular posting helps position you as an expert in your field.Grow Brand Awareness
Every post increases visibility, helping your name or business reach new audiences daily.Create a Loyal Community
Consistent, authentic content attracts people who believe in your message or brand.Generate Leads & Sales
Social media isn’t just for likes - it’s one of the best tools for converting attention into paying customers.Show the Human Side of Your Brand
Behind-the-scenes content and personal stories help people connect with you on a deeper level.Leverage Free Marketing
Organic reach is still one of the most cost-effective ways to market yourself or your business.Open Doors to New Opportunities
Whether it’s collaborations, press features, or partnerships - visibility attracts opportunity.Stay Ahead of Competitors
If you’re not visible online, your competitors are, and they’re taking your potential audience.Learn What Your Audience Actually Wants
Engagement and analytics give you real-time feedback on what resonates most.Build Long-Term Digital Equity
Every post compounds over time, building a library of content that continues to work for you long after it’s published.
Look, I’m not just saying this because my entire business is fuelled by social media. I genuinely believe that, because of the rise of short-form video, it’s the greatest current opportunity in the world (maybe just after becoming an AI tech company 😅).
I’m also not saying you should ditch your current lead generation methods and go all in on social media, but it’s worth starting it alongside what you’re already doing.
I can’t remember who said this, but it really stuck with me:
80% of what is already working for you
10% of a slight variant on what’s already working for you
10% on something brand new
Most businesses either do too much of the 80%, or too much of the 10% that’s brand new.
Don’t be afraid to start creating social media content, because chances are, you’ll experience many (if not all) of the positives above. The opportunity far outweighs the risk!
Make sure to subscribe, and remember - “The best businesses don’t wait for opportunity - they build it through consistency, creativity, and connection.”
- Jacob
To work with a social media expert - press here
