How much is Social Media Management? - Episode 34

Welcome back to Social Media Mastery, written by PintSizedHumour’s founder, Jacob Scott.

As someone who grew up incredibly illiterate, my old teachers would never believe that I’ve made it to the 34th episode of this newsletter - now with thousands of subscribers!

For today we will be talking about:

How much should Social Media Management cost?

Firstly (and quite obviously), social media management prices should vary completely depending on the quality of work, the amount of content, and the reputation of the business providing it.

Some companies will rightly charge more than others - and there’s always room in the market for both ends of the spectrum.

However, as the founder of a company that prides itself on its social media management, I thought it would be fun to give an honest, authentic opinion on what I believe it should cost.

What should be included?

For the most basic package, a set number of posts per week or month should be non-negotiable.

I also believe consistent feedback and strategy calls should be included. Without these, the business creating the content might lose sight of its objectives. Consistent communication is always a good thing when a business is providing a service.

Finally, I truly believe some form of proactive engagement is always a nice touch. At PintSizedHumour, this wasn’t something we offered in the beginning - but we soon realised just how valuable it actually is.

As you move into higher-level packages, you should expect data tracking and analysis, account optimisation for SEO, and cross-posting across multiple platforms, among other services.

How long should the work last?

One of my biggest gripes with many social media management agencies is that they lock clients into long contracts, with expensive exit clauses, while failing to deliver results that justify the commitment.

When I started out, I made it my main goal to ensure no client ever felt like that. So far, we’ve managed to achieve it.

Now, I don’t mind long contracts or exit clauses if they come with results. But both sides should have an honest conversation after around three months.

Three months is the ideal amount of time for the client to know whether they’re seeing the right progress, and for the service provider to fully understand the niche, tone, and style of content that works best.

If you do find a good management company, stick with them. A long-term relationship benefits both sides, the provider learns more about your industry, and the quality of content (and results) should only improve over time.

How much should it cost?

The big question!

As mentioned earlier, social media management can vary hugely in price.

For a few hundred pounds per month, you should expect a small number of posts and irregular communication.

For a business to fully manage your social media presence, you’re likely looking at a minimum of four figures per month. This should include a solid strategy, regular content, and ongoing optimisation.

For large-scale business management, where posts may go out daily across multiple platforms, costs can easily reach five figures per month - if not six.

Conclusion

For businesses short on time, social media management can be an incredible way to build a strong community and stay connected with your customers.

Just make sure you shop around, compare packages, and find the team that aligns best with your brand, goals, and budget.

Make sure to subscribe, and remember - “Every successful brand starts with a product, but grows because of its community.”

- Jacob

To work with a social media expert - press here