Social Media Mastery - How do you Master SEO? - Episode 8
Episode 8. We are officially cooking.
The past week has been a very interesting experience. My views have somewhat declined; however, I believe that’s because my motivation for posting content has declined as well.
This is completely natural, by the way! I’d say once every 2–3 months, I have a week where I lose my absolute love for posting content, but then it always returns the next week!
Anywayyyyyy, this week we’re covering:
SEO.
One of the most intimidating concepts that has been coined as ‘crucial’ for social media growth.
- So, is it crucial?
Well, the short answer is: yes.
For social media, I believe SEO is crucial, however, it isn’t the most crucial.
See, for social media, I would prioritise:
Quality of content
Consistency of content
Defining your niche
…before I’d consider SEO as the top priority.
However, as mentioned, SEO is still an important attribute of high-viewed profiles and videos.
Here are the ways to maximise it:
📌 Profile Optimisation – This is key. You need to enhance your profile by adding important keywords into your bio and username. People need to understand at a glance what your profile is all about - just by these metrics. Not only that, on platforms like Instagram, your bio, name, and username are all searchable, so ensure these are optimised.
📌 Content Optimisation – This is pretty straightforward. Social media platforms need to understand what your content is about, so why not make it as easy as possible for them? In your caption, add keywords that relate to the content you’ve just posted.
📌 Hashtag Optimisation – Don’t forget about hashtags! They’re a bit of a dated way for platforms to send out your content, but if you don’t have hundreds of thousands of followers, I highly recommend using them. Not only do they place your content within the hashtag feed, but they’re also searchable - so make the most of them.
SEO can be a real bitch. Yes, I said it! However, if you can understand the basics, your social media content will start to generate more views, and your profile will get more visits.
But - and this is a big but - don’t expect results immediately. As always with social media: good things take time.
Make sure to subscribe, and remember - "Success comes to those who work harder than everyone else and obsess over the details no one else notices."
- Jacob
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