Social Media Mastery - What are the best times to post on Social Media? - Episode 15
Episode 15. There We Land!
Seven more wonderful days have passed since the last episode of SMM, and I have continued to post even more social media content! I hope you’ve had a great week as well :-)
Today’s edition will cover:
What are the best times to post content on Social Media platforms?
I get asked this question a lot.
I would even go as far as to say that it’s the question I get asked the most when talking about social media content.
So what are my thoughts?
Firstly, I believe it’s correct to say that it doesn’t matter what time you are posting if your content isn’t good enough. People worry so much about the smaller details, yet they post videos that nobody wants to watch.
Make that priority number one, and I believe you should only care about timings if you’ve reached a level where your content is actually being watched by people on a regular basis.
I’ve only just started to maximise content at the ‘peak times’ in the past couple of weeks, and I have over half a million followers.
However, if you believe you’re at a stage where you want to try and optimise your content’s timings, then please see…
Ideal Posting Times by Day (UK time)
Monday - 12:00 PM – 1:00 PM & 5:00 PM – 6:00 PM - Lunchtime scrolls and then wait until after work check-ins.
Tuesday - 9:00 AM – 10:00 AM & 5:00 PM – 6:00 PM - Strong engagement day. Early and post work slots perform well.
Wednesday - 12:00 PM – 2:00 PM & 5:00 PM – 6:30 PM - Often the highest engagement mid-week.
Thursday - 11:00 AM – 12:30 PM & 5:00 PM – 6:00 PM - Engagement builds ahead of the weekend. Great day for virality. People seem to doom scroll more later in the working week.
Friday - 12:00 PM – 1:00 PM & 4:00 PM – 5:30 PM - Earlier is better. Avoid late Friday evenings, as people tend to be busier on a Friday evening
Saturday - 10:00 AM – 12:00 PM - People check phones over breakfast/brunch. Drop off after 2 PM.
Sunday - 9:00 AM – 11:00 AM & 6:00 PM – 7:00 PM - AM for lazy mornings, PM for scroll sessions before Monday blues hit.
I hope this helps! I post content across Instagram, TikTok, Snapchat, Facebook, and LinkedIn, and this is definitely something I aim to stick to. But obviously, as mentioned previously, it has only been a recent shift. Before that, I would make content and then post it whenever I could, and that worked up until now!
Make sure to subscribe, and remember - "Those who rise to the top are the ones who obsess over the parts no one else sees."
- Jacob
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