Social Media Mastery - What should your business really post on Social Media? - Episode 10

Episode 10. Thank you so much!

Firstly, wow - 10 editions. That is absolutely incredible! I just want to say a major thank you, for all of the support so far on this newsletter. :-)

Let’s jump straight into today’s episode:

What type of content should your company be posting?

When someone hears “Your business needs to start posting on social media,” our minds usually go straight to: I don’t want to make TikTok dances. Lol.

But unless you want to - which I am assuming you don’t - that is not what I am trying to incentivise you to start posting.

There are multiple different avenues your brand could explore...

📌 Engagement Content – This form of content is effective because it allows your new/growing community to interact with your posts. Content like questions, polls & quizzes, or even engaging stories could be utilised. Your aim is to get as many comments, responses or Dm’s as possible, with each post.

📌 Value-Driven Content – I love this form of content. A strong hook, followed by some actual insight, maybe a past experience or your personal perspective. This form of content can take longer to grow an audience, as people need to trust you, before listening to you, but when you finally do grow - wow it is effective!!!

📌 Brand Awareness Content – My favourite! - Give me some behind the scenes content. Let me meet your team. Tell me your story + journey. In 2025, being open and honest with your audience is essential for long term social media growth.

📌 Social Proof – Allow other people to praise your brand, so you don’t have to! A testimonial post could be the difference between securing a client, or not.

📌 Entertaining Content – This is the one I utilise the most! - Memes, skits, I Don’t Care - just make me smile :-). At PintSizedHumour, we post daily meme content, and are growing an audience out, to then push our products to. Meta ads are great, but if you have that audience already via daily entertaining content, then you don’t need to pay!

📌 Sales Content – This works, but for a specific business. Most businesses rely on making people feel an emotion, whereas there are a few, but only a few, where showing the product is better. For example, if I was a real estate business, I would show off luxury homes. If I was a high end car dealer, I would post a video of someone slamming one of your Aston Martins around a race track. Even if I was a kitchen renovator - you could show before and after images of your work.

- So, what’s the key takeaway from this edition?

Just post content. And without question, use multiple of these bullet points.

Take the Uk Youtuber group ‘The Sidemen’ as an example. For years they have made entertaining content. They also daily post engaging content, across their social media platforms. They own a podcast, and from that, I could tell you exactly each of their stories, and how they became the group they are today. And finally, they are constantly placing ads, within their own content, talking about their other products. So I would happily say off the top of my head that they use 4 out of the 6 on a daily basis.

Learn from your mistakes, and understand what makes your brand stand out.

Make sure to subscribe, and remember - "You weren’t born to blend in. You were born to stand out.

- Jacob

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