Social Media Mastery - How do I give myself the best chance of going Viral? - Episode 5
Welcome if you’re new! :-)
The past seven days have been incredible. My social media advertising business, PintSizedHumour, has grown to new levels of virality - with more eyes, more engagement, and more opportunities than ever before.
But I know what you’re thinking…
“How on earth have you managed to do that?”
Well, truthfully, it’s not magic. It’s a mixture of strategy, creativity, and a lot of consistency.
Let’s Get One Thing Straight: No One Can Predict Virality
If anyone tells you they can 100% guarantee a viral post, they’re lying.
Virality isn’t a formula, it’s part skill, part science, and part luck. You can control the quality, timing, and storytelling, but you can’t fully control how people will react.
However, and this is important, some people and pages seem to go viral again and again. And that’s not by accident.
The secret? They’ve learned how to engineer consistency, spot patterns, and stack the odds in their favour.
Here’s exactly how they (and we at PintSizedHumour) do it.
📌 1. Consistency Is Everything
The best-performing social media pages don’t post occasionally - they post relentlessly.
At PintSizedHumour, we post multiple times every single day.
Hundreds of posts per week. Tens of thousands per year.
Every piece of content is another lottery ticket for exposure. You never know which post will blow up — but the more you post, the more chances you have to win.
Think of it like compound interest. Every video, meme, or caption you post builds momentum. Over time, your “average” performance rises — because you’re constantly in the game while others are sitting on the sidelines.
📌 2. Be Different, Not Duplicate
If you’re second to post something, you’ve already lost half the attention.
Originality wins on social media. People scroll past repetition but stop for something new — a fresh take, a new angle, or a unique way of presenting an idea.
When I’m creating for PintSizedHumour, I’m constantly asking: “Have people seen this before?” If the answer is yes, I find a way to twist it - make it funny, controversial, local, or even slightly ridiculous.
That’s where the magic happens.
The moment your audience feels, “I’ve never seen anyone post like this,” you’ve captured their attention — and attention is the currency of social media.
📌 3. Learn From Yourself and Others
When a post goes viral, yours or someone else’s, don’t just celebrate or envy it. Study it.
Ask yourself:
Why did it perform so well?
Was it the timing? The topic? The structure? The thumbnail?
What emotional response did it trigger?
Then experiment with small tweaks, the hook, the pacing, the visuals, and see what happens.
That’s how professional creators grow fast. They’re not copying others, they’re reverse engineering success.
And remember: analysing is not stealing. The goal isn’t to replicate someone’s work; it’s to understand the principles that made it perform — and then apply those principles to your own unique style.
📌 4. Follow Viral Trends (Strategically)
No, I’m not telling you to do TikTok dances, unless you really want to.
But trends are powerful when you understand why they work. They tap into the current conversation — the things people are already talking about, searching for, and reacting to.
For example, on my LinkedIn page recently, I posted about a Dragons’ Den episode that had aired the night before.
I was one of the first to jump on that conversation, and that single post generated over 100,000 impressions.
Timing and relevance matter. If you can connect your brand or expertise to something everyone’s already paying attention to, you’ll ride the wave instead of swimming against it.
📌 5. Be #Relatable (Without Being Cringe)
I know, the word “relatable” sounds a bit cliché. But it’s powerful when you get it right.
People only engage with what they connect to. If your audience can’t see themselves in your content, they won’t care about it.
That’s why even polarising creators like Andrew Tate went viral, he tapped into something people related to (in his case, young men’s frustrations and ambitions).
Now, you don’t need to be controversial, but you do need to understand your audience’s emotions, insecurities, and desires. Make them feel seen — and they’ll stick around.
When I post for PintSizedHumour, I always aim for relatability. It’s the bridge between views and loyalty.
📌 6. Grow a Core Audience
This is the most important point of all.
You can’t go viral consistently without a core audience who interacts with your content.
These are your day-one supporters, the ones who like, comment, and share every post. They’re your early momentum.
Platforms like Instagram, TikTok, and LinkedIn push content that already has traction. So the faster your audience engages, the faster your post spreads.
If you nurture that small community - reply to comments, DM back, make them feel part of something - they’ll become your unofficial marketing team.
And that, more than anything, fuels consistent virality.
The Final Thought
I genuinely believe every single person on this planet has the potential to go viral.
But most people never try.
On LinkedIn alone, there are over 260 million active monthly users, yet only around 1% post even once a month.
That means 99% of people are consumers — not creators.
So if you can show up, be consistent, and post with intent, you’ve already beaten most of the competition before you even start.
Going viral isn’t about luck. It’s about stacking the odds in your favour — one post, one idea, one bold move at a time.
So, if you take just one thing from this edition, let it be this:
To win on social media, all you have to do is be consistent and try.
Make sure to subscribe, and remember -"Success doesn’t belong to the most talented, it belongs to the one who shows up every single day, putting in the work when no one’s watching."
- Jacob
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