Social Media Mastery - What is 'Faceless' Content? - Episode 20
Episode 20. I can’t believe we have reached 20 already!
Firstly, I just want to say thank you again to anyone who is reading this. The support I have had on this newsletter has been amazing, so thank you very much!
Enough of the waffle, let’s talk social media.
But most importantly:
What is Faceless social media content?
So if you don’t already know, this is my niche.
In June of 2025, I received over 100 million views on faceless short form social media content, and I feel like I am still only just getting started!
So what is it?
Well it’s video or image based content, that doesn’t feature a persona or personality. This type of content relies on visuals, voiceovers, text overlays, animations, stock footage, memes, or screen recordings rather than a personal on-camera presence. These pages tend to be within a niche, so for example I have a page which is ‘Old British Memes’ which showcases old UK TV moments.
This form of content is highly rewatchable, I believe it's 10x easier to grow with, than if you are person trying to grow on social media platforms.
Now this does sound great, but there are some limitations:
One of the biggest drawbacks is the lack of personal connection. Without showing your face or personality, it’s harder to build trust or form emotional bonds with your audience, which can slow down brand loyalty and follower engagement.
Another challenge is standing out in a saturated space. Many faceless formats (like reels, meme reposts, or voiceover explainers) are widely used, making it difficult to establish a unique identity. This also affects your monetisation opportunities, as many brands prefer partnering with creators who have a visible presence and strong personal branding.
Additionally, platform algorithms can favour personal content. On platforms like TikTok + LinkedIn, videos with human faces often perform better in terms of views, likes, and shares. Faceless content may be penalised in discoverability or reach simply due to lower engagement metrics.
Credibility is another concern, especially in niches like finance, health, or education. Without a visible expert or host, your content can seem less trustworthy, which may lead viewers to question your authority or accuracy. Lastly, there are platform and policy risks. Some platforms, like YouTube, have stricter monetisation criteria for faceless or reused content, putting creators at risk of demonetisation or reduced visibility.
Overall, my belief is that I do believe faceless content is a major weapon in a lot of brands’ arsenal. I know of brands that are doing over £10 million a year from faceless content alone. It can take time, like any social media content, but can have some major payoffs. There are obvious flaws, but like anything, the good just has to outweigh the bad, and for me it absolutely does.
Make sure to subscribe, and remember - “Keep showing up - consistency beats motivation every time.”
- Jacob
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