Social Media Mastery - Should a Small Business Invest in Social Media Management? - Episode 13
Episode 13. Here we go again!
Another week, another edition of SMM! My past few days have been full of insightful conversations with many potential clients, which actually led me to the topic of today’s episode.
Today, we will be covering:
Should a Small Business Invest in Social Media Management?
This all stems from, as I’ve already mentioned, some chats I’ve had this week. These conversations have been with smaller business owners, who have asked me:
“Is it worth me hiring an external social media manager?”
The short answer from me - no.
But why is this? Well, I know as well as anyone that within a new small business, finances are usually very tight. You may only have a limited budget each month to spend on external resources like ads, social media, or other marketing strategies.
So knowing this, would I then recommend you spend over £1,000 per month on social media management? No, absolutely not.
I’m of the opinion that all small business owners have the ability to do it themselves - and save thousands of £££/$$$ in the process.
Social media can take a long time to fully understand - I completely appreciate that. So that’s why I have two solutions for you:
Utilise an employee - Most small businesses will have a staff member, usually someone younger, who understands social media well. With a few weeks of guidance on the kind of external image you’re aiming for, they could be a great help. If you don’t currently have anyone like this, I’d highly recommend that the next time you’re hiring (e.g. for a waiter/waitress role), include social media support in the job description.
Use a Support Package - When you purchase a Social Media Management package, you’ll likely pay a lot to an external company - one that often won’t teach you how to manage your socials yourself. I believe many of these companies do the bare minimum, just enough to keep you paying, without ever pushing your business to real success. When you finally leave, you’re no closer to understanding what actually works. That’s where a Support Package like the one we offer at PintSizedHumour becomes valuable. Learn how to create engaging content, and then leave whenever you feel confident enough to take on social media by yourself.
I believe knowledge = success. Alex Hormozi once said on a podcast I was listening to:
“This woman went on stage and was asked how much she makes. She said $50k. He then said to her, ‘Okay, so you’re costing yourself $950,000 every year you don’t know how to make $1 million.’”
If you don’t know how to go viral on social media, you won’t be able to do it. That’s why, for small businesses, we recommend learning how and why - instead of outsourcing everything too early.
Yes, we do offer Social Media Management Services, but they’re aimed at larger, multi-national companies. Most small businesses don’t need external social media managers.
Make sure to subscribe, and remember - "The difference between stuck and scaling is often just what you don’t yet know."
- Jacob
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